Culinary Professional – A product line of Stratis Industries.
MARKETING CONSULTING | MARKET RESEARCH & STRATEGY | DESIGN | PRODUCT PHOTOGRAPHY | BUSINESS DEVELOPMENT | PROJECT MANAGEMENT
Brand Audit , Research, Market Reposition Strategy, Brand Identity & Logo Development, Product Photography & Video Production, Website & Collateral Design.
Stratis Industries – manufacturer of Culinary Professional, hired us to do a complete restructure of the cutting board product line starting with a brand audit, and subsequent brand identity change and market reposition. Supporting marketing materials were created, including a logo, website, product photography, and catalog. Linda Shober Marketing + Design, LLC also created the initial steps toward the business development and channel distribution strategy for the newly revamped product line by identifying “eagle” customer targets and establishing warm leads before handing it back over to an internal sales team.