CONCEPT
DEFINE YOUR BRAND + MAKE A PLAN.
Let’s figure out who you are and where you are going.
STRATEGIC MARKETING PLAN
Plan, Tactics + Tools
Lack of consistent marketing is the #1 reason that businesses fail. A marketing plan is a valuable tool. As important as a business plan, a marketing plan is a roadmap to your strategy for growth. We can develop an all-encompassing marketing plan pulling all ideas together in one cohesive strategy using both outbound and inbound marketing techniques. We will take into account all areas of the marketing mix and boil it down to targeted, but highly practical action steps to build brand awareness, increase visibility, track results, and generate revenue.
BRAND IDENTITY
Define, Refine + Implement
Your brand is about much more than your logo. Your brand includes your mission, value, vision, and culture. We can help you position, communicate and clarify, so your brand story can carry across any platform.
RESEARCH
Analysis, Audit + Positioning
We can do competition and market analysis, conduct SWOTS, surveys and brand audits. We’ve even provided secret shopper services for clients. Research and analysis can help you to determine whether to remain on course, pivot or reposition and may avoid costly missteps.
CAMPAIGN DEVELOPMENT
Messaging, Targeting + Art Direction
Campaign development is all about the here and now. Companies, products, and brands can evolve, but a campaign communicates to your potential customers who you are right now and what you want them to know about you. Sending an on-point brand message using the right language and images at the right time and place connects your target customer to your brand story and helps to drive your sales.
You don’t always need a full-time employee to get full-service marketing.
Marketing Consulting
Do you need a new advertising campaign to jump start some business? A media or influencer strategy for the next quarter or fiscal year? A business development plan to generate some qualified leads? A social media strategy? We can use our knowledge and expertise to prepare an action-oriented strategy plan for you.
Project Management
You have your marketing strategy, now it’s time to implement. Let us help you manage, organize, and put that plan into action. We have the experience and talent to do much of the work in-house, and the resources and connections to partner with businesses with specialized expertise.
The Right Resources
at the right time
Whether you need help on just one project, a campaign, or a from-scratch marketing plan, we can help. Our internal marketing talent and expertise paired with a carefully currated network of business partnerships brings you a full plate of service.
LINDA SHOBER MARKETING + DESIGN, LLC
“CONNECTING YOU WITH CUSTOMERS”
LINDA SHOBER MARKETING + DESIGN, LLC